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ERA Real Estate - Trusted by Generations
Meet HONG SHIYING

Hong Shiying

Associate

CEA Registration No: R067462I
Contact Agent:
5.0
1 Reviews

1

Reviews

2

Awards Received

10

Trainings Attended

Introduction

Hi, I’m Shiying — a property consultant who believes every home has a story worth telling.

Before joining real estate, I spent a decade in marketing — most recently as a Brand Strategist at TikTok, where I helped businesses craft stories that resonate and stand out in the digital world. Today, I bring that same expertise into real estate — using storytelling, branding, and digital strategy to showcase homes in their best light and help clients make confident, informed decisions.

Whether you’re a first-time buyer searching for your dream home, a family planning your next upgrade, or an investor looking for the right opportunity, I combine market insight, creative marketing, and genuine care to guide you every step of the way.

To me, property is more than just a transaction — it’s a meaningful chapter in someone’s life.
Let’s connect and start shaping yours.

Transaction Statistics

Reviews (1)

Shaun Koh (Buyer)
07 March 2026
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

I had a fantastic experience working with my property agent, Shiying, throughout the process of purchasing my HDB flat. From the very beginning, she was patient, professional, and incredibly knowledgeable about the entire HDB buying process. As a first-time buyer, I had many questions and uncertainties, but she took the time to explain every step clearly and ensured that I felt confident in making the right decisions. What truly stood out was how she doesn’t just focus on helping me secure a home, but also took the initiative to show me a clear Real Estate Roadmap for my future upgrading plans. She thoughtfully walked me through how this HDB purchase could fit into a longer-term property strategy, which gave me a much better perspective on planning for the future. Throughout the journey, she was responsive, transparent, and always willing to go the extra mile — from arranging viewings to guiding me through the paperwork and procedures. Her dedication and guidance made what could have been a stressful process feel smooth and manageable.

Awards Received (2)

Year / Period:2026 / Mar
Award:RISING STAR
Year / Period:2025 / Oct
Award:NEW JOINER POSTER - EXPERIENCED RES

Trainings Attended (10)

Year / Period:2026 / Jun
Type:ERA
Name:MONTHLY DIRECTION | PROPERTY GUIDE BY ERA | BUY, UPGRADE OR WAIT? NAVIGATING SINGAPORE'S HOUSING MARKET IN 2026
Year / Period:2026 / Apr
Type:ERA
Name:ERA ACADEMY
Year / Period:2026 / Mar
Type:ERA
Name:ERA ACADEMY
Year / Period:2026 / Mar
Type:ERA
Name:PROPERTY INVESTMENT MASTERCLASS MARCH 2026
Year / Period:2026 / Mar
Type:ERA
Name:UAS
Year / Period:2026 / Mar
Type:ERA
Name:UAS | GLOBAL SHOCK LOCAL OPPORTUNITY BY CEO MARCUS CHU
Year / Period:2026 / Feb
Type:ERA
Name:ERA ACADEMY
Year / Period:2026 / Feb
Type:ERA
Name:DIGITAL MARKETING EXPERT SERIES MODULE 1 – THE REAL ESTATE INFLUENCER PLAYBOOK
Year / Period:2026 / Feb
Type:ERA
Name:ERA ACADEMY
Year / Period:2025 / Oct
Type:ERA
Name:INDUCTION PROGRAMME